Velvet Spectrum worked with the team at Lola Mullenlowe to create the custom brush script font and develop the typographic key visual treatment for the global packaging and advertising campaign for Magnum Ice Creams #NeverStopPlaying. 
The custom font was created in collaboration with The Designers Foundry.​​​​​​​
The typographic treatment was also applied to a custom Thai font. 
Font was supplied with variants to allow for greater versatility.
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